Why select VikingJersey? Healthy, profitable cows • VikingJerseys are efficient, medium-sized cows that produce milk with the highest levels of fat and protein percentages in the world • VikingJerseys are international breed leaders when it comes to fertility, health, and longevity and will naturally boost the sustainability of your herd • With VikingJersey, you get climate-friendly, feed-efficient cows with low methane and nitrogen emissions • VikingJersey bulls are 7th generation purebred with exceptional genetic diversity — an ideal breed for outcross • VikingJersey gives you the highest lifetime production and daily profit per cow, making your dairy business profitable, long-lasting and enjoyable. Interbull evaluation Udder Longevity Fertitlity Production health Denmark USA Australia Meet Peter Larson Manager for the VikingJersey breeding program Peter is not only the Senior Breeding Manager for VikingJersey. He is also one of the leading experts on Jersey cows in the world. Having grown up on a farm in Hammel, Denmark, with both his parents and grandparents breeding Jersey cows, he moved to Copenhagen to study at the Veterinarian and Agricultural University. In 1991, Peter graduated as an agronomist and started managing the Jersey Breeding program at the local AI society on Funen. Today at 61, the Senior Breeding Manager is considered one of the leading experts on Jersey cows in the world. “What is unique about VikingGenetics is that we have managed to get support from our owners, the Nordic farmers, to develop the best possible genetics. We use the most modern technologies, and have been acquiring knowledge and funding for decades. We have every opportunity to drive innovation forward in a grounded and sustainable way. This is what drives me,” says Peter. When Peter is not at the VikingGenetics head office in Assentoft, or on a farm sharing his knowledge, he travels the world to connect with members of the European Jersey Society, which he co-founded in 2009 along with other Jersey enthusiasts. Farmers around the world consult Peter about Jersey breeding. He has visited most European countries, Colombia, South Africa and China.
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