VikingGenetics aims to reduce carbon footprint As the global population increases, global demand for animal products is expected to double in the coming decades. Animal products are a great source of proteins that are an essential part of a healthy and balanced diet. To meet this growing demand, global animal production should increase while taking into account environmental sustainability, efficiency and animal welfare. The cattle breeding sector can contribute to finding solutions that are cost and resource efficient, and at VikingGenetics we are taking important steps to provide dairy farmers with innovative breeding for a sustainable future. In this issue you can read more about how our breeding programme can support the United Nations global sustainable development goals. As part of our philosophy, we invest in the research and development of a reliable solution to reduce the carbon footprint of cows by genetic selection, and we have the advantage of already having designed a climate-friendly cow several years ago. In this issue, you can also see the results of the world’s longest running study comparing crossbred dairy cows with purebred Holsteins. The study was performed by the University of Minnesota (U.S.), and has demonstrated that ProCROSS cows produce lifetime profits of 33% higher than pure Holstein cows. As always, we also provide an update on our latest news from our three breeds: VikingHolstein, VikingRed and VikingJersey, and we are proud to share with you the outstanding performance of our genetics in global markets. Enjoy your reading! Jim Bruce Country Manager Australia VikingGenetics Contact our VikingGenetics team JIM BRUCE Country Manager Australia T: +61 0437 781 694 jibru@vikinggenetics.com DAPHNE THOMPSON Admin & Sales Support T +61 2 6071 3007 datho@vikinggenetics.com ERIK THOMPSON Account Manager/ Breeding Advisor Nthn Vic / Tas / WA / NSW T: +61 2 6071 3007 M +61 417 219 156 ertho@vikinggenetics.com ANGELA WILSON Fertility First Specialist (works with reproduction disorders) and contracts for VikingGenetics T +61 437 492 888 anwil@vikinggenetics.com 2 INNOVATIVE BREEDING April 2020 DARREN FLETCHER Account Manager/ Breeding Advisor Gippsland M +61 427 973 106 dafle@vikinggenetics.com DARREN MOLONEY Account Manager/ Breeding Advisor Western Vic / SA M +61 419 727 649 damol@vikinggenetics.com
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