New trends and our contribution to the generations to come W e believe that there is a better understanding of the use of sexed semen and the benefits that brings to cattle breeders around the world. We have seen an increasing trend in the use of female sexed semen (X-Vik) in our different markets. And a notable raised demand for male sexed semen – (Y-Vik) especially in the domestic markets, the United Kingdom, and the United States of America. The Nordic countries have set trends and established milestones for cattle breeding before, as breeding for healthy dairy cows with the lowest use of antibiotics. And now, we see a new movement among Jersey farmers and younger dairymen being firm in their position to accomplish animal welfare and climate challenge requirements. They are, for example, increasing efforts to eliminate the slaughter of Jersey’s calves and this action has increased the use of both X-Vik and Y-Vik. Will this be a global trend? At VikingGenetics, we are on the crest of that wave, ready to serve the market with innovative and sustainable genetics. Our offer of sexed semen is complemented by our genomic test of females, already available in many of our export markets . In addition, we are prepared to enrich our breeding solution with our unique offer on Beef on Dairy through VikingBeef. You will find more information about our solutions to face today´s challenges in the pages ahead. One big global player In this issue, we explain to you more about our strategy, which strives for vital solutions for today´s dairy and beef farming; and our intent to merge with two of the most solid and dedicated AI (Artificial Insemination) companies in Europe: Evolution in France and Masterrind in Germany. Get to know fascinated farm stories and valuable scientific studies you don´t want to miss. Working with the new generation Animal welfare is a deeply rooted value among the new generation of cattle breeders not only in our domestic countries but all around the world. By understanding and supporting young farmers today, we can help feed the world tomorrow. Happy reading! David Stenkær Ravnkilde Chief Sales & Marketing Officer VikingGenetics 2
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