It’s time for future-friendly farming From France to Australia, wherever lines of latitude and longitude cross, environmental challenges resulting from climate change are a reality. It impacts people. It impacts livestock. It impacts wildlife. And the time to act is now. What does future-friendly farming mean? To all of us at VikingGenetics, future-friendly farming has four core components: healthy animals, efficient herds, bright futures for farmers, and a better world for all. Better world Animal welfare Future- friendly farming Brighter future Animal welfare Efficient herd “ In short, good health is good business. And good health starts with good genetics.” So, why not give future-friendly farming a go? Sustainability is the future. And our future-friendly breeding solutions will help you achieve your business goals, farm sustainably and get the most out of life. Every farmed animal deserves good health. But it is not just a moral obligation. It is a commercial necessity. Healthy animals sustain higher levels of production, they get in calf quickly and easily, they remain in the herd much longer, and they very rarely need antibiotics. In short, good health is good business. And good health starts with good genetics. Efficient herd “ At VikingGenetics, our goal has always been robust, efficient, trouble-free cows.” A high-performance, easy-to-manage herd is every farmer’s goal. At VikingGenetics, our goal has always been robust, efficient, trouble-free cows. Our breeds convert feed with unmatched efficiency. Pound for pound, you’ll get more milk and more solids with less methane and less hassle. And their longevity means you’ll enjoy greater lifetime yields alongside a smaller carbon footprint. Brighter future “ We have the genes you’ll need to face the future with confidence.” 2 A healthy herd that breeds without complications, converts feed efficiently and maintains high levels of production – this is the bedrock of a successful business and the key to financial freedom for a farmer. But an optimised herd does more than deliver on your bottom line. It frees up the most precious resource you have: your time. With science-based genetics on your side, you’ll have more time for family, friends and the things in life that matter most to you. We have the genes you’ll need to face the future with confidence. Better world “ VikingGenetics helps create a better world while you run a profitable farm and enjoy life.” Produce enough food to feed the world’s growing population. Reduce your impact on local environments and the global climate. Prevent the spread of diseases resistant to antibiotics. These are not small demands being made of farmers. They are, however, entirely possible when you make future-friendly choices in selecting your herd’s genetics. VikingGenetics helps create a better world while you run a profitable farm and enjoy life.
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