CONTENTS 8 Farmers philosophy key to fertility success 14 Why you should consider breeding for healthier dairy cows 16 Beef is ON Meet our new Beef Manager Maiju Pesonen. 17 2020 ProCROSS Pioneer Tour in California Including five dairy herd visits. 18 Passive improvements are an easy route to better fertility 19 Heroes of Covid-19 Some of the new realities caused by the pandemic. 22 British farmer is most impressed with VikingRed 24 Large dairy celebrates herd health success 32 Strategic alliances to strengthen VikingJersey “We wanted to be better rather 04 than bigger so we switched to a different breed” The Reynolds family has a farm in Kent, United Kingdom. The switch to the VikingRed has set their profits, their cheese and their lifestyle on to an upward path. 26 Bulls To Watch - Get to know more about these interesting sires Who are the brightest stars on the cattle sky? VikingGenetics Breeding Managers present a selection of the outstanding bulls that are topping the charts right now. 11 Henrik Biilmann joined VikingGenetics family as the new CEO With years of success in the industry, Biilmann is ready to lead the company to create added value for dairy and beef farmers. Publishing and Editorial Director: Helle Lennø Weesgaard, T +45 8795 9400, +45 4094 1486, hewee@vikinggenetics.com Editor: Verónica Löfgren, T +46-(0) 511-267 24, M +46-(0) 70-7620779, velof@vikinggenetics.com Coordinator: Tanja Damsgaard Ask, T +45 8795 9407, M +45 2189 3841, tadam@vikinggenetics.com Layout and production: vahle+nikolaisen. Cover photo: Glen Watson. Photos: Alex Arkink, Elly Geverink, Elisabeth Theodorsson, Tiina Tahvonen and employees by VG. Paper: Innovative Breeding is printed on environmental responsible paper in an environmental responsible print house with Nordic Swan and FSC-certified paper. Web: vikinggenetics.com VikingGenetics, Head office, Ebeltoftvej 16, DK-8960 Randers SØ, T +45 8795 9400, info@vikinggenetics.com. VikingGenetics, Sweden, Box 64, SE-532 21 Skara, T +46 511-267 00, export@vikinggenetics.com VikingGenetics, Finland, Korpikyläntie 77, PL 95, FI-15871 Hollola, T +358 40 311 5000. Follow us on 3 INNOVATIVE BREEDING MAY 2020
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