Partners of dairy farmers A t VikingGenetics, we say that it takes innovation and experience to understand farmers. it is our pleasure and responsibility to bring you an offer that fit your boots. We strive, every day, to make your life easier by providing world-class genetic solutions. In this issue, we want to recall our efforts in the scientific ground because at VikingGenetics research and development never stops. You can read more about how you can ensure the best genetic progress and most significant return on investment using Sexed Semen as a key modern solution. We are amongst the first in the world to offer the sexed semen technology in cattle breeding. Today, the company is one of a few bovine genetics’ providers for the three major cattle breeds: Holstein, Jersey and Red Dairy Cattle. Crossbreed with high-quality solutions We are also excited to be launching VikingGoldenCross which will be available for the Spring Block Calving market from 2021. VikingGoldenCross is a three- breed rotational crossbreeding solution combining VikingHolstein, VikingRed and VikingJersey, and is an effective crossbreeding concept that is suitable for grazing based systems. The three breeds combine and compensate their strong and weak points, with a focus on fertility and health, as well as gaining the maximum heterosis effect We are also happy to have got the results of the fertility performance of the ProCROSS cows. The study is the latest publication of the 10-year trial made by the University of Minnesota. Plenty of good news to read! Genomic test of females is ticking the boxes Further, we have a special report about how genomic breeding values work in practice. The report is based on a PhD study from the Agricultural University of Sweden. The study shows how genomic testing of females is a reliable management tools for selection decisions This issue will not be complete without your voice telling us your experiences and knowledge. You are also welcomed to tell us your story. Please, contact us to share your experience. Enjoy your reading ! Matthew Stott Country Manager UK & Ireland M 7470 932317 masto@vikinggenetics.com Contact our VikingGenetics team CHRIS STONE West Midlands/North West Senior Account Manager M 7967 597917 chsto@vikinggenetics.com DAN HALLIDAY North Wales/North West Account Manager M 7462 098538 dahal@vikinggenetics.com 2 INNOVATIVE BREEDING NOVEMBER 2020 DANIEL HAYWARD Telesales Account Manager M 7384 402814 dahay@vikinggenetics.com JOANNA COX National Telesales Senior Account Manager T 7940 163974 jocox@vikinggenetics.com JOHN FORD East Midlands Account Manager M 7837 709644 jofor@vikinggenetics.com STUART GIBBONS North of England Account Manager M 7493 798275 stgib@vikinggenetics.com BRANDON MURDOCH Scotland Account Manager T 7816 314413 brmur@vikinggenetics.com PAUL DEAKIN Devon and Cornwall Account Manager M 7393 594483 padea@vikinggenetics.com
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